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ABOUT SQUAD SAFE
Squad Safe is Joey Gamper Cuthbert; a bestselling author, international speaker, and trusted voice in athlete welfare and culture change. As a former dancer, cheer athlete and coach, she brings a deep understanding of the transformative power of cheer, dance and gymnastics—alongside a strong commitment to making these spaces safer, healthier and more empowering for everyone involved.
Squad Safe
A practical guide to athlete welfare and culture change in cheerleading
In a sport as dynamic, demanding, and deeply impactful as cheerleading, culture is everything. But how do you ensure your gym fosters not just athletic excellence, but a safe, supportive, and empowering environment for every athlete?
In this groundbreaking book, Joanna Gamper Cuthbert weaves together safeguarding best practices, leadership development, and culture change to offer a powerful blueprint for the future of cheerleading. Drawing on personal experiences, real-world examples, and cutting-edge insights, this book challenges coaches, gym owners, and cheerleading leaders to reflect, rethink, and reshape the way they approach athlete welfare and organisational culture.
From practical steps to build safeguarding policies to fostering psychological safety and creating sustainable success, this is a rallying cry for transformative leadership in the sport we all love. It’s a call to action to futureproof cheerleading by putting athlete welfare at the heart of everything we do.
Whether you're a coach striving to make a meaningful impact, a gym owner looking to set the standard, or simply someone passionate about driving positive change, Squad Safe is your guide to leading with purpose, integrity, and courage.
The next generation of athletes is waiting for visionary leadership. Are you ready to lead?
delivering bespoke training to clubs, event providers, sports organisations and conferences
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